Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.

What is corporate branding?
The value of brands
Who are you?
Diagnosing your corporate brand
Managing corporate brands as organizations grow
The influence of empoyees and their cultures
Through stakeholders' eyes
Aligning vision, culture, and images
Getting into enterprise branding : catching the third wave.