@article{389600,
      note = {"Reputation Institute publications"--Jacket.},
      author = {Hatch, Mary Jo. and Schultz, Majken.},
      url = {http://library.usi.edu/record/389600},
      title = {Taking brand initiative: how companies can align strategy,  culture, and identity through corporate branding /},
      publisher = {Jossey-Bass,},
      recid = {389600},
      pages = {xix, 266 p. :},
      address = {San Francisco :},
      year = {2008},
}