TY  - GEN
T1  - Taking brand initiative:how companies can align strategy, culture, and identity through corporate branding /
DA  - c2008.
CY  - San Francisco :
AU  - Hatch, Mary Jo.
AU  - Schultz, Majken.
ET  - 1st ed.
CN  - HD59.2
PB  - Jossey-Bass,
PP  - San Francisco :
PY  - c2008.
N1  - "Reputation Institute publications"--Jacket.
ID  - 389600
KW  - Corporate image.
KW  - Corporate culture.
KW  - Branding (Marketing)
TI  - Taking brand initiative:how companies can align strategy, culture, and identity through corporate branding /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=333807
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=333807
ER  -