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000389600 010__ $$z  2007049669
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000389600 050_4 $$aHD59.2$$b.H38 2008
000389600 08204 $$a658.8/27$$222
000389600 1001_ $$aHatch, Mary Jo.
000389600 24510 $$aTaking brand initiative:$$bhow companies can align strategy, culture, and identity through corporate branding /$$cMary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
000389600 250__ $$a1st ed.
000389600 260__ $$aSan Francisco :$$bJossey-Bass,$$cc2008.
000389600 300__ $$axix, 266 p. :$$bill.
000389600 336__ $$atext$$2rdacontent
000389600 337__ $$acomputer$$2rdamedia
000389600 338__ $$aonline resource$$2rdacarrier
000389600 500__ $$a"Reputation Institute publications"--Jacket.
000389600 504__ $$aIncludes bibliographical references (p. 247-249) and index.
000389600 5050_ $$aWhat is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
000389600 506__ $$aAccess limited to authorized users.
000389600 650_0 $$aCorporate image.
000389600 650_0 $$aCorporate culture.
000389600 650_0 $$aBranding (Marketing)
000389600 655_0 $$aElectronic books
000389600 7001_ $$aSchultz, Majken.
000389600 852__ $$bebk
000389600 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=333807$$zOnline Access
000389600 909CO $$ooai:library.usi.edu:389600$$pGLOBAL_SET
000389600 980__ $$aBIB
000389600 980__ $$aEBOOK
000389600 982__ $$aEbook
000389600 983__ $$aOnline