Vulcans, earthlings and marketing ROI: getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
2008
HF5415 .R87 2007
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Details
Title
Vulcans, earthlings and marketing ROI: getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
Author
ISBN
9781554580316 (pbk.)
Publication Details
Waterloo, Ont. : Wilfrid Laurier University Press, c2008.
Language
English
Description
xvi, 155 p. : ill.
Call Number
HF5415 .R87 2007
Note
Co-published by the Institute of Communication Agencies.
Bibliography, etc. Note
Includes bibliographical references (p. 135-137) and index.
Access Note
Access limited to authorized users.
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