Beyond buzz: the next generation of word-of-mouth marketing / Lois Kelly.
2007
HF5415.123 .K45 2007
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Details
Title
Beyond buzz: the next generation of word-of-mouth marketing / Lois Kelly.
Author
Kelly, Lois, 1955-
ISBN
9780814473832 (hardcover)
0814473830 (hardcover)
0814473830 (hardcover)
Publication Details
New York : AMACOM, c2007.
Language
English
Description
x, 228 p. : ill.
Call Number
HF5415.123 .K45 2007
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. 213-220) and index.
Access Note
Access limited to authorized users.
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