Whoever tells the best story wins: how to use your own stories to communicate with power and impact / Annette Simmons.

PART ONE. THINKING IN STORY.
Story thinking: what does that even mean?
What is story?
Training your brain
Telling stories that win
PART TWO. FINDING STORIES TO TELL.
Who-I-am stories
Why-I-am-here stories
Teaching stories
Vision stories
Value-in-action stories
I-know-what-you-are-thinking stories
PART THREE. PERFECTING THE CRAFT.
Experience is sensory
The gift of brevity
Brand, organizational, and political stories
Point of view
Story listening
Call to action.