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000393114 010__ $$z  2006026851
000393114 020__ $$z0814473334 (hardcover)
000393114 020__ $$z9780814473337 (hardcover)
000393114 035__ $$a(MiAaPQ)EBC3001844
000393114 035__ $$a(Au-PeEL)EBL3001844
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000393114 035__ $$a(CaONFJC)MIL112854
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000393114 043__ $$an-us---
000393114 050_4 $$aHD69.B7$$bM375 2007
000393114 08204 $$a658.8/27$$222
000393114 1001_ $$aMartin, Dick,$$d1946-
000393114 24510 $$aRebuilding brand America:$$bwhat we must do to restore our reputation and safeguard the future of American business abroad /$$cDick Martin.
000393114 260__ $$aNew York :$$bAmerican Management Association,$$cc2007.
000393114 300__ $$a296 p. :$$bill.
000393114 336__ $$atext$$2rdacontent
000393114 337__ $$acomputer$$2rdamedia
000393114 338__ $$aonline resource$$2rdacarrier
000393114 504__ $$aIncludes bibliographical references (p. [263]-287) and index.
000393114 5050_ $$aTilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
000393114 506__ $$aAccess limited to authorized users.
000393114 650_0 $$aBrand name products$$zUnited States.
000393114 650_0 $$aBranding (Marketing)$$zUnited States.
000393114 650_0 $$aInternational economic relations.
000393114 650_0 $$aAnti-Americanism.
000393114 650_0 $$aAnti-Americanism$$zArab countries.
000393114 651_0 $$aUnited States$$xRelations.
000393114 655_0 $$aElectronic books
000393114 852__ $$bebk
000393114 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3001844$$zOnline Access
000393114 909CO $$ooai:library.usi.edu:393114$$pGLOBAL_SET
000393114 980__ $$aBIB
000393114 980__ $$aEBOOK
000393114 982__ $$aEbook
000393114 983__ $$aOnline