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000393120 010__ $$z  2006010294
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000393120 035__ $$a(CaONFJC)MIL112846
000393120 035__ $$a(OCoLC)815543561
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000393120 050_4 $$aHC79.C6$$bB76 2006
000393120 08204 $$a658.8/34082$$222
000393120 1001_ $$aBrown, Mary,$$d1959-
000393120 24510 $$aBoom:$$bmarketing to the ultimate power consumer--the baby boomer woman /$$cMary Brown and Carol Orsborn ; foreword by Paco Underhill.
000393120 260__ $$aNew York :$$bAmerican Management Association,$$cc2006.
000393120 300__ $$axviii, 238 p. :$$bill.
000393120 336__ $$atext$$2rdacontent
000393120 337__ $$acomputer$$2rdamedia
000393120 338__ $$aonline resource$$2rdacarrier
000393120 504__ $$aIncludes bibliographical references (p. 225-228) and index.
000393120 50500 $$gIntroduction:$$tShe's the emerging power consumer --$$tShe's the sweet spot: the new demographic of choice.$$tOn marketing to technology optimists /$$rRose Rodd --$$tOn marketing to baby boomer women in Canada /$$rAnne-Marie Caron --$$tOn baby boomer women and experimentation /$$rJan DeLyser --$$tOn forging an emotional connection with her /$$rKate Quinn --$$tOn recognizing her as a driving force in the markeplace /$$rAmy Marentic --$$tShe's complex: why there's no such thing as "the" baby boomer woman.$$tOn appealing to her values /$$rJoanne Sachse Mogren --$$tOn getting nostalgia right /$$rCindy Marshall --$$tOn the difference between marketing to men and to women /$$rCaleb Mason --$$tOn why not to just shrink it and pink it /$$rFran Philip --$$tOn marketing to distinctions /$$rPepper Miller --$$tOn marketing to Hispanic baby boomer women /$$rIsabel Valdés --$$tShe's her stage, not her age: leveraging her life transitions.$$tOn playing financial catch up /$$rLisa Caputo --$$tOn marketing to all her life stages /$$rWlliam D. Novelli --$$tOn high technology marketing to women /$$rGina Clark --$$tOn the power of creating brand personas /$$rClaire Spofford --$$tShe's motivated: the 3-D view of her.$$tOn appealing to her psyche /$$rMichael Bohn --$$tOn embracing both her demographic and psychographic drivers /$$rGrant J. Schneider --$$tOn aspiring at midlife /$$rPeggy Northrop, Brenda Saget Darling --$$tOn banking on women-owned businesses /$$rMaria C. Coyne --$$tOn her quest for a free spirit /$$rFederico Musi --$$tShe's in the driver's seat: she'll problem-solve her own way through the marketplace.$$tOn getting to the heart of the matter /$$rJoe Teno --$$tOn focusing on the "why" vs. the "how" /$$rHeidi Baker, Eden Jarrin --$$tOn the personal shopper approach to technology /$$rMelissa McVicker --$$tOn paying attention to details /$$rKathy Moyer Dragon --$$tOn business "plus" /$$rAnne Kelly --$$tShe's changing channels: shaping the new brandscape.$$tOn harnessing the power of women's solidarity /$$rAdam Hicks --$$tOn real women selling to real women /$$rYvonne Saliba Pendleton --$$tOn referential not deferential marketing /$$rDeborah Natansohn --$$tOn delivering beyond expectations /$$rRick Lovett --$$tOn staying relevant for the boomer woman /$$rEd Kinney --$$tShe's waiting: the marketer's call to action.$$tOn redressing the misconceptions /$$rDorothy Dowling --$$tOn getting past emotional bias /$$rChristopher W. Bradley --$$tOn moving beyond the Holy Grail /$$rIra Mayer --$$tOn the evolution of marketing to the baby boomer woman /$$rLori Bitter.
000393120 506__ $$aAccess limited to authorized users.
000393120 650_0 $$aWomen consumers.
000393120 650_0 $$aConsumer behavior.
000393120 650_0 $$aMarketing.
000393120 650_0 $$aBaby boom generation.
000393120 655_0 $$aElectronic books
000393120 7001_ $$aOrsborn, Carol.
000393120 852__ $$bebk
000393120 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3001856$$zOnline Access
000393120 909CO $$ooai:library.usi.edu:393120$$pGLOBAL_SET
000393120 980__ $$aBIB
000393120 980__ $$aEBOOK
000393120 982__ $$aEbook
000393120 983__ $$aOnline