Get ready to win
Profit from ancient wisdom
Look for an argument
Lay it all out
Be reasonable
Be ethical, be emotional
Stay out of the palace of fallacy
Welcome to the house of style
Go beyond words
Make your case and get your way
Talk yourself into the job you want
Move your boss
Inspire your staff
Motivate your colleagues
Win your customers
Satisfy your customers
Convince your customers
Deal with your vendors
Close with your investors and lenders
Commemorate and celebrate
Epilogue - when rhetoric hits the speed of light.