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IBM rises from the ashes
A framework for action
Segmenting markets for growth
Understanding user needs
Creating design concepts, prototyping, and validating design choices
How Honda innovates
Product line and platform development
Honda's Element comes to life
Business model innovation
New brand and product line development at Mars
Making the business case
Executive decision making
Leading teams to growth.
A framework for action
Segmenting markets for growth
Understanding user needs
Creating design concepts, prototyping, and validating design choices
How Honda innovates
Product line and platform development
Honda's Element comes to life
Business model innovation
New brand and product line development at Mars
Making the business case
Executive decision making
Leading teams to growth.