000394674 000__ 02111nam\a2200493\a\4500 000394674 001__ 394674 000394674 003__ MiAaPQ 000394674 005__ 20211102003533.0 000394674 006__ m\\\\\o\\d\\\\\\\\ 000394674 007__ cr\cn\nnnunnun 000394674 008__ 060706s2007\\\\enka\\\\ob\\\\001\0\eng\d 000394674 010__ $$z 2006022341 000394674 020__ $$z9780195180862 (cloth : alk. paper) 000394674 035__ $$a(MiAaPQ)EBC415874 000394674 035__ $$a(Au-PeEL)EBL415874 000394674 035__ $$a(CaPaEBR)ebr10199729 000394674 035__ $$a(CaONFJC)MIL115678 000394674 035__ $$a(OCoLC)476245416 000394674 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000394674 050_4 $$aHF5386$$b.M564 2007 000394674 08204 $$a658.4$$222 000394674 1001_ $$aMeyer, Marc H. 000394674 24514 $$aThe fast path to corporate growth:$$bleveraging knowledge and technologies to new market applications /$$cMarc H. Meyer. 000394674 260__ $$aOxford ;$$aNew York :$$bOxford University Press,$$c2007. 000394674 300__ $$aviii, 326 p. :$$bill. 000394674 336__ $$atext$$2rdacontent 000394674 337__ $$acomputer$$2rdamedia 000394674 338__ $$aonline resource$$2rdacarrier 000394674 504__ $$aIncludes bibliographical references and index. 000394674 5050_ $$aIBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth. 000394674 506__ $$aAccess limited to authorized users. 000394674 650_0 $$aSuccess in business. 000394674 650_0 $$aCreative ability in business. 000394674 650_0 $$aNew products$$xManagement. 000394674 650_0 $$aBusiness planning. 000394674 650_0 $$aMarketing research. 000394674 650_0 $$aMarket segmentation. 000394674 650_0 $$aCorporations$$xGrowth. 000394674 655_0 $$aElectronic books 000394674 852__ $$bebk 000394674 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=415874$$zOnline Access 000394674 909CO $$ooai:library.usi.edu:394674$$pGLOBAL_SET 000394674 980__ $$aBIB 000394674 980__ $$aEBOOK 000394674 982__ $$aEbook 000394674 983__ $$aOnline