@article{398212, author = {Sinkovics, Rudolf R., and Ghauri, Pervez N.,}, url = {http://library.usi.edu/record/398212}, title = {New challenges to international marketing/}, publisher = {Emerald Jai,}, recid = {398212}, pages = {xi, 418 p.}, address = {Bingley :}, year = {2009}, }