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Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
Clifton, Rita.
;
Simmons, John, 1948-
;
Ahmad, Sameena.
2003
HD69.B7 B73 2003eb
Available Online
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Title
Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
ISBN
9781861976642
9781847650009
186197664X
Publication Details
London : Profile Books, 2003.
Language
English
Description
xv, 256 p. : ill. ; 23 cm.
Call Number
HD69.B7 B73 2003eb
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Clifton, Rita.
Simmons, John, 1948-
Ahmad, Sameena.
Series
Economist series.
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Table of Contents
pt. 1. The case for brands
pt. 2. Best practice in branding
pt. 3. The future for brands.
Browse Subjects
Brand name products.
Branding (Marketing)
Brand name products
Management.
Brand name products
Forecasting.
Electronic books.
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