@article{401250,
      author = {Estalami, Hooman. and Maxwell, Sarah.},
      url = {http://library.usi.edu/record/401250},
      title = {Journal of product and brand management., Volume 16,  Number 7,: Behavioral pricing/},
      publisher = {Emerald Insight,},
      recid = {401250},
      pages = {73 p.},
      address = {Bradford :},
      year = {2007},
}