Introduction : the brand politics of consuming publics
Detours and drifts : situationist international and the art of resistance
Anti-logos : sabotaging the brand through parody
Intermezzo : and now a word from our sponsors
Pranks, rumors, hoaxes : "dressing up" and folding as rhetorical action
Intermezzo : a sequel
Pirates and hijackers : creative publics and the politics of "owned culture"
Inventing publics : kairos and intellectual property law
Conclusion : from private rights to common goods : OurSpace as a creative commons