Knowledge-based marketing: the twenty-first century competitive edge / Ian Chaston.
2004
HF5415 .C43 2004
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Title
Knowledge-based marketing: the twenty-first century competitive edge / Ian Chaston.
Author
ISBN
1412900026
1412900034 (pbk.) :
1412900034 (pbk.) :
Publication Details
London ; Thousand Oaks, Calif. : SAGE, 2004.
Language
English
Description
xi, 274 p. : ill.
Call Number
HF5415 .C43 2004
Bibliography, etc. Note
Includes bibliographical references (p. 254-267) and index.
Access Note
Access limited to authorized users.
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