@article{405984,
      recid = {405984},
      author = {Cabañero-Verzosa, Cecilia.},
      title = {Counting on communication the Uganda nutrition and early  childhood development project / [electronic resource] :},
      publisher = {World Bank,},
      address = {Washington, D.C. :},
      pages = {vii, 41 p.},
      year = {2005},
      abstract = {The Uganda Nutrition and Early Childhood Development  Project was one of the World Bank's first projects to  demonstrate the value-added of strategic communication. The  strategic communication component developed for this  project included the use of formative research about values  and attitudes with respect to child rearing, in order to  develop and test effective messages. The communication  strategy was developed in a highly participatory manner and  included nurturing a team of champions for the project  among policymakers, district officials, community leaders,  and grassroots organizations to advocate for the project.  It also included two-way communication activities developed  to address the practices and behaviors that would need to  be changed in order for the project to be successful,  rather than merely disseminating messages based on  assumptions of project benefits.},
      url = {http://library.usi.edu/record/405984},
}