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000405984 020__ $$z0821362682
000405984 020__ $$z0821362690 (electronic bk.)
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000405984 05014 $$aRA552.U33$$bC33 2005eb
000405984 08204 $$a353.6274096761$$222
000405984 1001_ $$aCabañero-Verzosa, Cecilia.
000405984 24510 $$aCounting on communication$$h[electronic resource] :$$bthe Uganda nutrition and early childhood development project /$$cCecilia Cabañero-Verzosa.
000405984 260__ $$aWashington, D.C. :$$bWorld Bank,$$cc2005.
000405984 300__ $$avii, 41 p.
000405984 4901_ $$aWorld Bank working paper ;$$vno. 59
000405984 504__ $$aIncludes bibliographical references.
000405984 506__ $$aAccess limited to authorized users.
000405984 520__ $$aThe Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits.
000405984 650_0 $$aHealth promotion$$zUganda.
000405984 650_0 $$aMalnutrition in children$$zUganda$$xPrevention.
000405984 650_0 $$aEconomic assistance$$zUganda.
000405984 650_0 $$aHealth, Nutrition, and Population.
000405984 650_0 $$aSocial and Cultural Issues.
000405984 655_7 $$aElectronic books.$$2lcsh
000405984 830_0 $$aWorld Bank working paper ;$$vno. 59.
000405984 852__ $$bebk
000405984 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=10082383$$zOnline Access
000405984 909CO $$ooai:library.usi.edu:405984$$pGLOBAL_SET
000405984 980__ $$aEBOOK
000405984 980__ $$aBIB
000405984 982__ $$aEbook
000405984 983__ $$aOnline