Brand new China: advertising, media, and commercial culture / Jing Wang.
2008
HF5813.C5 W37 2008
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Details
Title
Brand new China: advertising, media, and commercial culture / Jing Wang.
Author
Wang, Jing, 1950-
ISBN
9780674026803 (cloth : alk. paper)
0674026802 (cloth : alk. paper)
0674026802 (cloth : alk. paper)
Imprint
Cambridge, Mass. : Harvard University Press, 2008.
Language
English
Description
xiii, 411 p. : ill.
Call Number
HF5813.C5 W37 2008
Dewey Decimal Classification
659.10951
Bibliography, etc. Note
Includes bibliographical references (p. 357-392) and index.
Access Note
Access limited to authorized users.
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Table of Contents
Local content
Positioning the new modern girl
The synergy buzz and JV brands
Storytelling and corporate branding
Bourgeois bohemians in China?
Hello Moto: youth culture and music marketing
CCTV and advertising media.
Positioning the new modern girl
The synergy buzz and JV brands
Storytelling and corporate branding
Bourgeois bohemians in China?
Hello Moto: youth culture and music marketing
CCTV and advertising media.