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Table of Contents
Local content
Positioning the new modern girl
The synergy buzz and JV brands
Storytelling and corporate branding
Bourgeois bohemians in China?
Hello Moto: youth culture and music marketing
CCTV and advertising media.
Positioning the new modern girl
The synergy buzz and JV brands
Storytelling and corporate branding
Bourgeois bohemians in China?
Hello Moto: youth culture and music marketing
CCTV and advertising media.