@article{407526,
      url = {http://library.usi.edu/record/407526},
      title = {Proven tactics in viral marketing: online games, quizzes,  eCards, contests & "buzz" building.},
      publisher = {MarketingSherpa, Inc.,},
      recid = {407526},
      pages = {76 p. :},
      address = {Portsmouth, R.I. :},
      year = {2003},
}