Best practices in marketing with email newsletters: for marketers and publishers / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland.
Yudkin, Marcia.; Gutzman, Alexis D.; Holland, Anne.
2002
HF5415.1265 .B47 2002
Available Online

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Title Best practices in marketing with email newsletters: for marketers and publishers / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland.
ISBN 9781932353013
Publication Details Portsmouth, R.I. : MarketingSherpa, Inc., 2002.
Language English
Description 194 p. : ill.
Call Number HF5415.1265 .B47 2002
Access Note Access limited to authorized users.
Added Author Yudkin, Marcia.
Gutzman, Alexis D.
Holland, Anne.
Series Practical know-how & case studies
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
pt. 1. Email newsletters : the basics
pt. 2. Formulating your email newsletter strategy
pt. 3 Newsletter format, length, frequency, and timing
pt. 4 Content
pt. 5 Growing subscribers
pt. 6 Managing distribution and your list
pt. 7 Measuring performance
pt. 8 Basic vendor & supplier guide.

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