Best practices in marketing with email newsletters: for marketers and publishers / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland.

pt. 1. Email newsletters : the basics
pt. 2. Formulating your email newsletter strategy
pt. 3 Newsletter format, length, frequency, and timing
pt. 4 Content
pt. 5 Growing subscribers
pt. 6 Managing distribution and your list
pt. 7 Measuring performance
pt. 8 Basic vendor & supplier guide.