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000409312 010__ $$z  2008055182
000409312 020__ $$z9781584657682 (cloth : alk. paper)
000409312 020__ $$z1584657685 (cloth : alk. paper)
000409312 035__ $$a(MiAaPQ)EBC1084891
000409312 035__ $$a(Au-PeEL)EBL1084891
000409312 035__ $$a(CaPaEBR)ebr10319037
000409312 035__ $$a(CaONFJC)MIL247295
000409312 035__ $$a(OCoLC)646815634
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000409312 043__ $$an-us---
000409312 050_4 $$aHF6105.U5$$bJ66 2009
000409312 08204 $$a940.53/1$$222
000409312 1001_ $$aJones, John Bush.
000409312 24510 $$aAll-out for victory!:$$bmagazine advertising and the World War II home front /$$cJohn Bush Jones.
000409312 260__ $$aWaltham, Mass. :$$bBrandeis University Press ;$$aHanover [N.H.] :$$bPublished by University Press of New England,$$cc2009.
000409312 300__ $$axi, 314 p. :$$bill. (some col.).
000409312 336__ $$atext$$2rdacontent
000409312 337__ $$acomputer$$2rdamedia
000409312 338__ $$aonline resource$$2rdacarrier
000409312 504__ $$aIncludes bibliographical references (p. [297]-298) and index.
000409312 5050_ $$a"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
000409312 506__ $$aAccess limited to authorized users.
000409312 650_0 $$aAdvertising, Magazine$$zUnited States$$xHistory$$y20th century.
000409312 655_0 $$aElectronic books
000409312 852__ $$bebk
000409312 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1084891$$zOnline Access
000409312 909CO $$ooai:library.usi.edu:409312$$pGLOBAL_SET
000409312 980__ $$aBIB
000409312 980__ $$aEBOOK
000409312 982__ $$aEbook
000409312 983__ $$aOnline