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Consumer behaviour and advertising management/ Matin Khan.
Khan, Matin A.
2006
HF5415.32 .K43 2006
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Title
Consumer behaviour and advertising management/ Matin Khan.
Author
Khan, Matin A.
ISBN
9788122419474
9788122425529
Publication Details
New Delhi : New Age International (P) Ltd., Publishers, c2006.
Language
English
Description
xv, 374 p. : ill.
Call Number
HF5415.32 .K43 2006
Note
Includes index.
Access Note
Access limited to authorized users.
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Table of Contents
pt. 1. Consumer behaviour
pt. 2. Advertising management.
Browse Subjects
Consumer behavior.
Advertising
Management.
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