A short course in international marketing blunders: mistakes made by companies that should have known better / Michael White.
2009
HF1416 .W48 2009
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Details
Title
A short course in international marketing blunders: mistakes made by companies that should have known better / Michael White.
Author
White, Michael, 1951-
Edition
3rd ed.
ISBN
9781607800088
9781607800804
9781607800804
Imprint
Petaluma, CA : World Trade Press, c2009.
Language
English
Description
ix, 177 p.
Call Number
HF1416 .W48 2009
Bibliography, etc. Note
Includes bibliographical references (p. 181-182).
Includes web resources.
Includes web resources.
Access Note
Access limited to authorized users.
Series
Short course in international trade series.
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Online Access
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