A Short course in international marketing blunders: mistakes made by companies that should have known better / Michael White.
2002
HF1416 .W48 2002
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Details
Title
A Short course in international marketing blunders: mistakes made by companies that should have known better / Michael White.
Author
White, Michael, 1951-
Imprint
Novato, CA : World Trade Press, 2002.
Language
English
Description
x, 182 p.
Call Number
HF1416 .W48 2002
Dewey Decimal Classification
658.8/48
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Series
Short course in international trade series.
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