Smart alliance: how a global corporation and environmental activists transformed a tarnished brand / J. Gary Taylor and Patricia J. Scharlin.
2004
HD9259.B3 C578 2004
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Title
Smart alliance: how a global corporation and environmental activists transformed a tarnished brand / J. Gary Taylor and Patricia J. Scharlin.
Author
ISBN
9780300128079
030010233X (alk. paper)
030010233X (alk. paper)
Publication Details
New Haven : Yale University Press, c2004.
Language
English
Description
xxi, 278 p. : ill.
Call Number
HD9259.B3 C578 2004
Dewey Decimal Classification
338.8/8734772
Bibliography, etc. Note
Includes bibliographical references (p. 267-269) and index.
Access Note
Access limited to authorized users.
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