@article{415453,
      author = {Proctor, Tony.},
      url = {http://library.usi.edu/record/415453},
      title = {Strategic marketing: an introduction /},
      publisher = {Routledge,},
      recid = {415453},
      pages = {xvii, 318 p. :},
      address = {London ;},
      year = {2000},
}