Strategic marketing: an introduction / Tony Proctor.
2000
HF5415.135 .P76 2000
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Details
Title
Strategic marketing: an introduction / Tony Proctor.
Author
ISBN
0203460057
0415208106 (hbk.)
0415208114 (pbk.)
0415208106 (hbk.)
0415208114 (pbk.)
Publication Details
London ; New York : Routledge, 2000.
Language
English
Description
xvii, 318 p. : ill.
Call Number
HF5415.135 .P76 2000
Dewey Decimal Classification
658.8/02
Bibliography, etc. Note
Includes bibliographical references (p. [303]-312) and index.
Access Note
Access limited to authorized users.
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