Strategic marketing:: an introduction /: Tony Proctor.

Strategic marketing: an introduction / Tony Proctor.

Proctor, Tony.

2000

HF5415.135 .P76 2000

Formats

Linked Resource

Title

Strategic marketing: an introduction / Tony Proctor.

Author

ISBN

0203460057
0415208106 (hbk.)
0415208114 (pbk.)

Publication Details

London ; New York : Routledge, 2000.

Language

English

Description

xvii, 318 p. : ill.

Call Number

HF5415.135 .P76 2000

Dewey Decimal Classification

658.8/02

Bibliography, etc. Note

Includes bibliographical references (p. [303]-312) and index.

Access Note

Access limited to authorized users.

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