@article{415600,
      recid = {415600},
      author = {Kelley, Larry D., and Jugenheimer, Donald W.},
      title = {Advertising account planning: a practical guide /},
      publisher = {M.E. Sharpe,},
      address = {Armonk, N.Y. :},
      pages = {viii, 156 p. :},
      year = {2006},
      url = {http://library.usi.edu/record/415600},
}