Humor in advertising: a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
2006
HF5821 .G87 2006
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Title
Humor in advertising: a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
Author
ISBN
0765616130 (alk. paper)
9780765616135
9780765616135
Publication Details
Armonk, N.Y. : M.E. Sharpe, Inc., c2006.
Language
English
Description
xiv, 240 p. : ill.
Call Number
HF5821 .G87 2006
Dewey Decimal Classification
659.1/02/07
Bibliography, etc. Note
Includes bibliographical references (p. 207-224) and indexes.
Access Note
Access limited to authorized users.
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