What's in a name?: advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
2003
HF5823 .J718 2003
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Details
Title
What's in a name?: advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
Author
Edition
2nd ed.
ISBN
0765609738 (alk. paper)
Publication Details
Armonk, N.Y. : M.E. Sharpe, c2003.
Language
English
Description
xxiii, 308 p. : ill.
Call Number
HF5823 .J718 2003
Dewey Decimal Classification
658.8/343
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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