A master class in brand planning:: the timeless works of Stephen King /: edited by Judie Lannon, Merry Baskin.

A master class in brand planning: the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.

2007

HF5415.1255 .K56 2007

Formats

Linked Resource

Title

A master class in brand planning: the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.

Author

ISBN

9780470517918 (cloth : alk. paper)
0470517913 (cloth : alk. paper)

Publication Details

Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.

Language

English

Description

xliii, 351 p. : ill.

Call Number

HF5415.1255 .K56 2007

Dewey Decimal Classification

658.8/27

Note

A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.

Bibliography, etc. Note

Includes bibliographical references and index.

Access Note

Access limited to authorized users.

Added Author

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