@article{418019,
      recid = {418019},
      author = {Gerson, Richard F.},
      title = {Writing and implementing a marketing plan: a guide for  small business owners /},
      publisher = {Crisp,},
      address = {Los Altos, Calif. :},
      pages = {viii, 89 p. :},
      year = {1991},
      url = {http://library.usi.edu/record/418019},
}