TY - GEN AU - Gerson, Richard F. CN - HF5415 CY - Los Altos, Calif. : DA - c1991. ID - 418019 KW - Marketing. KW - Marketing KW - Small business. KW - Business planning. LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3116964 PB - Crisp, PP - Los Altos, Calif. : PY - c1991. T1 - Writing and implementing a marketing plan:a guide for small business owners / TI - Writing and implementing a marketing plan:a guide for small business owners / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3116964 ER -