@article{418154,
      recid = {418154},
      author = {Smith, Brian D. and Raspin, Paul G.},
      title = {Creating market insight: how firms create value from  market understanding /},
      publisher = {John Wiley & Sons,},
      address = {Chichester, England ;},
      pages = {ix, 318 p. :},
      year = {2008},
      url = {http://library.usi.edu/record/418154},
}