Perspectives on promotion and database marketing: the collected works of Robert C Blattberg / editor, Greg M Allenby.
Blattberg, Robert C., 1942-; Allenby, Greg M. (Greg Martin), 1956-
2010
HF5415.126 .B53 2010
Available Online

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Title
Perspectives on promotion and database marketing: the collected works of Robert C Blattberg / editor, Greg M Allenby.
Author
Blattberg, Robert C., 1942-
ISBN
9789814287050
9814287059
9789814287067 (electronic bk.)
Publication Details
Singapore : World Scientific, 2010.
Language
English
Description
xi, 316 p. : ill.
Call Number
HF5415.126 .B53 2010
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Added Author
Allenby, Greg M. (Greg Martin), 1956-
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pt. 1. Early Bob
contributions to econometrics and marketing
pt. 2. Statistical Bob
contributions to statistical analysis in marketing
pt. 3. Promotion Bob
contributions to sales promotions
pt. 4. Big Bob
Contributions that were industry-changing.

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