@article{418297,
      author = {Blattberg, Robert C., and Allenby, Greg M.},
      url = {http://library.usi.edu/record/418297},
      title = {Perspectives on promotion and database marketing: the  collected works of Robert C Blattberg /},
      publisher = {World Scientific,},
      recid = {418297},
      pages = {xi, 316 p. :},
      address = {Singapore :},
      year = {2010},
}