TY  - GEN
AU  - Blattberg, Robert C.,
AU  - Allenby, Greg M.
CN  - HF5415.126
CY  - Singapore :
DA  - 2010.
ID  - 418297
KW  - Database marketing.
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=731226
PB  - World Scientific,
PP  - Singapore :
PY  - 2010.
SN  - 9789814287067 (electronic bk.)
T1  - Perspectives on promotion and database marketing:the collected works of Robert C Blattberg /
TI  - Perspectives on promotion and database marketing:the collected works of Robert C Blattberg /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=731226
ER  -