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000418297 010__ $$z  2010285876
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000418297 020__ $$a9789814287067 (electronic bk.)
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000418297 050_4 $$aHF5415.126$$b.B53 2010
000418297 1001_ $$aBlattberg, Robert C.,$$d1942-
000418297 24510 $$aPerspectives on promotion and database marketing:$$bthe collected works of Robert C Blattberg /$$ceditor, Greg M Allenby.
000418297 260__ $$aSingapore :$$bWorld Scientific,$$c2010.
000418297 300__ $$axi, 316 p. :$$bill.
000418297 336__ $$atext$$2rdacontent
000418297 337__ $$acomputer$$2rdamedia
000418297 338__ $$aonline resource$$2rdacarrier
000418297 504__ $$aIncludes bibliographical references.
000418297 5050_ $$apt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.
000418297 506__ $$aAccess limited to authorized users.
000418297 60010 $$aBlattberg, Robert C.,$$d1942-
000418297 650_0 $$aDatabase marketing.
000418297 655_0 $$aElectronic books
000418297 7001_ $$aAllenby, Greg M.$$q(Greg Martin),$$d1956-
000418297 852__ $$bebk
000418297 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=731226$$zOnline Access
000418297 909CO $$ooai:library.usi.edu:418297$$pGLOBAL_SET
000418297 980__ $$aBIB
000418297 980__ $$aEBOOK
000418297 982__ $$aEbook
000418297 983__ $$aOnline