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Maximum influence: the 12 universal laws of power persuasion / Kurt W. Mortensen.

Mortensen, Kurt W.
2004
BF637.P4 M67 2004
Available Online
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Title
Maximum influence: the 12 universal laws of power persuasion / Kurt W. Mortensen.
Author
Mortensen, Kurt W.
Edition
1st ed.
ISBN
0814472583
Publication Details
New York : American Management Association, c2004.
Language
English
Description
viii, 240 p.
Call Number
BF637.P4 M67 2004
Dewey Decimal Classification
153.8/52
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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Introduction
The power of persuasion
The 12 universal laws of power persuasion
Law of dissonance
Law of obligation
Law of connectivity
Law of social validation
Law of scarcity
Law of verbal packaging
Law of contrast
Law of expectations
Law of involvement
Law of esteem
Law of association
Law of balance
Your pre-persuasion checklist
Epilogue.

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