Action research in marketing/ guest editor, Chad Perry.
2004
HF5415.2 .A23 2004
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Details
Title
Action research in marketing/ guest editor, Chad Perry.
ISBN
0861769325
Publication Details
[Bradford, England] : Emerald Group Pub., 2004.
Language
English
Description
p. 292-468 : ill.
Call Number
HF5415.2 .A23 2004
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Added Author
Series
European journal of marketing ; v. 38, no. 3/4, 2004.
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