TY - GEN T1 - Inside her pretty little head:a new theory of female motivation and what it means for marketing / DA - 2006. CY - London : AU - Cunningham, Jane, AU - Roberts, Philippa, CN - HF5415.32 PB - Cyan, PP - London : PY - 2006. ID - 419262 KW - Marketing. KW - Brand name products. KW - Women consumers. TI - Inside her pretty little head:a new theory of female motivation and what it means for marketing / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=798406 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=798406 ER -