The role of information and communications technology in transforming marketing theory and practice/ guest editors, Peter Naude and Christopher P. Holland.
2004
HD30.2 .R65 2004
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Details
Title
The role of information and communications technology in transforming marketing theory and practice/ guest editors, Peter Naude and Christopher P. Holland.
ISBN
0861769562
Publication Details
[Bradford, England] : Emerald Group Pub., 2004.
Language
English
Description
p. 95-160.
Call Number
HD30.2 .R65 2004
Access Note
Access limited to authorized users.
Added Author
Series
Journal of business & industrial marketing ; v. 19, no. 3.
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