@article{420455,
      author = {Forceville, Ch.},
      url = {http://library.usi.edu/record/420455},
      title = {Pictorial metaphor in advertising/},
      publisher = {Routledge,},
      recid = {420455},
      pages = {x, 233 p. :},
      address = {London ;},
      year = {1998},
}