TY  - GEN
T1  - Pictorial metaphor in advertising/
DA  - 1998.
CY  - London ;
CY  - New York :
AU  - Forceville, Ch.
CN  - HF5827
PB  - Routledge,
PP  - London ;
PP  - New York :
PY  - 1998.
ID  - 420455
KW  - Symbolism in advertising.
KW  - Pictures
KW  - Metaphor.
KW  - Advertising layout and typography.
TI  - Pictorial metaphor in advertising/
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=179822
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=179822
ER  -