@article{420534,
      recid = {420534},
      author = {Dertouzos, James N., and Garber, Steven,},
      title = {Is military advertising effective? an estimation  methodology and applications to  recruiting in the 1980s  and 1990s / [electronic resource] :},
      publisher = {RAND,},
      address = {Santa Monica, Calif. :},
      pages = {xviii, 95 p.},
      year = {2003},
      url = {http://library.usi.edu/record/420534},
}