TY  - GEN
AU  - Dertouzos, James N.,
AU  - Garber, Steven,
CN  - UB323
CY  - Santa Monica, Calif. :
DA  - 2003.
ID  - 420534
KW  - Advertising
LK  - https://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=10056170
PB  - RAND,
PP  - Santa Monica, Calif. :
PY  - 2003.
T1  - Is military advertising effective?an estimation methodology and applications to  recruiting in the 1980s and 1990s /
TI  - Is military advertising effective?an estimation methodology and applications to  recruiting in the 1980s and 1990s /
UR  - https://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=10056170
ER  -